Mtv Roadies Revolution

My studio collaborated with Sameer Kulkarni to create illustrations for the 18th season of MTV India’s youth reality television show - Roadies Revolution. We were tasked to create portraits of the hosts of the show in a unique style. The portraits were then used to prepare various creatives required for the launch campaign. The artwork was adapted into outdoor hoarding (billboards) posters and online social media posts.

Krita was used to create the unique grainy look in the portraits and blender was used to create some background elements.

Mtv roadies illustration

Mtv roadies illustration

Some background elements -

Mtv roadies illustration

Details in the portraits -

Mtv roadies illustration - neha dhupia

Mtv roadies illustration - ranvijay

Blender used for creating the iconic Lakshman_Jhula.

Mtv roadies illustration - ranvijay

Illustrations used in the final designs and adaptation by Viacom18 design team

Mtv roadies illustration - design

Mtv roadies illustration - poster

Photograph showing the illustration on the hoarding (billboard) in Mumbai.

Mtv roadies illustration - billboard

Artwork is under copyright of Viacom18.